Technology & Innovation
5 Barriers Blocking Enterprise Marketplace Integration in 2024 — And How Leading US Companies Are Breaking Through
Despite the rapid expansion of B2B marketplace platforms, a striking majority of US enterprises have yet to achieve meaningful integration between these tools and their core business systems. New data from 2024 reveals that nearly two-thirds of American companies still cite integration challenges as a primary obstacle to marketplace adoption. Understanding exactly where those barriers originate — and what actionable steps can dismantle them — is now a strategic imperative for technology and proc